09.10.10

Avaya Named Technology Sponsor for 2010 Alltech FEI World Equestrian Games

Posted in 2010 Games, World Equestrian Games at 9:02 pm by Press Release

LEXINGTON, KY—14 days to go—Avaya, Inc., a global leader in enterprise communications systems, software and services, has been named an Official Technology Sponsor of the 2010 Alltech FEI World Equestrian Games.  As their exclusive provider of communications and networking equipment, Avaya is providing the unified communications and network equipment needed by the Games staff to support the demanding communications needs for the event.

Avaya, which is leveraging its experience in providing communications systems for leading businesses, organizations and sporting events around the world, is providing voice over IP (internet protocol), phone systems, wireless access and a variety of other technologies to the World Games 2010 Foundation, Inc. to ensure seamless communications both prior to and throughout the 2010 Games.

“We are excited to have Avaya join the 2010 Games family,” stated Terry Johnson, vice president of sales and marketing for the Games. “Their involvement and expertise will enable our technology plans to be the best ever seen and will benefit the Kentucky Horse Park for years to come.”

“Our technologies ensure that world-class organizations like the World Games 2010 Foundation and the Commonwealth of Kentucky can count on flawless communications experiences,” said Tom Awe, area Vice President, US Midwest, Avaya. “We are very proud to be a part of this event and for the opportunity to demonstrate our industry-leading technologies in front of this prestigious global audience.”

About Avaya

Avaya is a global leader in enterprise communications systems. The company provides unified communications, contact centers, data solutions, and related services directly and through its channel partners to leading businesses and organizations around the world. Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service and competitiveness. For more information please visit www.avaya.com.

09.08.10

Fazoli’s to Feed Volunteers at 2010 Alltech FEI World Equestrian Games

Posted in 2010 Games, Rewards, World Equestrian Games at 8:46 pm by Press Release

32 Lucky Guests to Win Tickets and Hospitality Passes

Lexington, Ky.—16 days to go—Lexington’s own quick-serve Italian restaurant, Fazoli’s, will help support its home city during the 2010 Alltech FEI World Equestrian Games by providing meals to dedicated volunteers at the Games. Fazoli’s also is giving away 32 pairs of tickets, complete with hospitality passes.

Fazoli’s will serve 4,000 meals to volunteers during the Games. Volunteers will enjoy some of the restaurant’s signature items, including Spaghetti Marinara, Fettuccine Alfredo, Garden Salad and, of course, Fazoli’s famous Breadsticks. Food will be prepared on site at the Kentucky Horse Park. Fazoli’s also will provide 1,000 vouchers for volunteers to use at Fazoli’s restaurants.

“We are very pleased to partner with Fazoli’s,” said Terry Johnson, WEG vice president of sales and marketing. “This is a great example of a local company stepping up to support the 2010 Games by feeding thousands of volunteers, without whom, there would be no event.”

To help as many area residents as possible enjoy the Games, Fazoli’s is giving away 32 pairs of tickets, complete with hospitality passes.

“This is a unique chance to experience a true world-class sporting event and Fazoli’s is delighted to offer tickets to some of our guests,” said Carl Howard, CEO of Fazoli’s.

Each of Fazoli’s 16 Lexington-area restaurants will give away two pairs of tickets. Visit your closest Fazoli’s to enter the drawing.

About Fazoli’s:

An American family favorite for more than 20 years, Fazoli’s is a leading next generation QSR franchise opportunity. With an all-new premium menu featuring freshly prepared Italian entrees, Submarinos® sandwiches and salads, along with a contemporary new restaurant design and fresh leadership, Fazoli’s is well positioned for growth. Already America’s largest Italian quick service chain, Fazoli’s is expanding in select markets throughout the country. Founded in Lexington, Ky. in 1989, Sun Capital Partners acquired Fazoli’s in 2006.

09.06.10

Weather Updates

Posted in 2010 Games, Opening Ceremonies, World Equestrian Games at 12:01 am by Thomas

T-19: Indications now are that the pattern shift we were expecting mid-month may be breaking down.  We had been expecting temperatures to remain just above normal but now those temperatures may stay in the 5 to 10 degree above normal range as opposed to a 2 to 5 we had been expecting.  The real concern that remains will be rain, not expecting long period rain events, more likely half day periods of showers/t-storms which should keep these rain events in the under an inch range.   We are posting daily weather updates at http://www.kentuckyworldequestriangames.info.

Kentucky Colonel
Thomas Demond
KyWEGO

09.03.10

Green Initiatives in Place for Alltech FEI World Equestrian Games

Posted in 2010 Games, Environmental Initatives, World Equestrian Games at 5:54 pm by Press Release

LEXINGTON, KY—21 Days to Go—The Alltech FEI World Equestrian Games is proud to announce plans for efficient recycling and waste reduction during the 16-day event, by partnering with Green Duck composting and recycling solutions company.

Using eco-stations and compostable products, the World Games 2010 Foundation is projected to recycle and compost over 360 tons of material that otherwise would have gone to the landfill.
Volunteers will be on hand at the eco-station sites to assist spectators in where to place their disposables. These bins will be designated for recyclables, compostables and waste materials.

Additionally, Green Duck has partnered with Buona and Patina, the Games concession and catering vendors, to utilize certified compostable to-go food service packaging, including plates, cups, cutlery and food containers. With these compostable products in place, more than 90 percent of the packaging for foodservice will be diverted from the landfill, and instead be turned into nutrient-rich compost soil.

“Green Duck is excited and proud to be a part of greening the Alltech FEI World Equestrian Games. We look forward to the event in addition to greatly reducing the amount of waste generated through recycling and composting,” said Jocelyn Tice, founder of Green Duck.

About Green Duck:
Green Duck is a company committed to distributing goods that cause the least amount of harm to the environment. Green Duck offers the best in compostable to-go food packaging in order to reduce the amount of waste created by food consumption. Green Duck also provides full-circle insight and solutions towards composting and recycling to reduce waste for facilities and events.

09.02.10

Reem Acra to be Presenting Sponsor of Eventing World Championships, Champions Club at Alltech FEI World Equestrian Games

Posted in 2010 Games, Sponsors, World Equestrian Games at 2:37 pm by Press Release

LEXINGTON, KY—22 Days to Go—Internationally-renowned fashion designer Reem Acra will be a presenting sponsor of the Alltech FEI World Equestrian Games.  The Games will feature world championships in eight equestrian sports at Lexington’s Kentucky Horse Park September 25-October 10.

Reem Acra will be the presenting sponsor of the Eventing World Championships, as well as the presenting sponsor of the Champions Club, the most exclusive offering of the event’s hospitality program.  Reem Acra designs will be featured in Champions Club gifts, and in displays at various venues throughout the Games.

Reem Acra has had a love of equestrian sports all her life.  “This is my second chance to finally participate fully in the international equestrian community. My first experience was interrupted when I was a young woman growing up in Beirut. I have a close professional and personal relationship with HRH Princess Haya, and when I saw how passionate she was about the FEI, I felt that it was natural to link my brand to the sport,” Ms. Acra said.  “The people who compete in the Games are a perfect reflection of my customer base and I believe that this is a great way to show how the Reem Acra brand is synonymous with elegance and luxury. I am also excited to have my company serve as a presenting sponsor of the upcoming Games in support of HRH Princess Haya and all she is doing as President of the Games this fall.  I look forward to visiting Kentucky this season to see the competitions for the first time in the United States.”

Celebrated for her ability to match a look to a woman’s personality, Acra has dressed global icons of style for weddings, red carpet appearances and awards ceremonies.  Her following includes Angelina Jolie, Princess Haya, Halle Berry, Beyonce Knowles, Catherine Zeta-Jones and Eva Longoria as well as royal families around the world.

Acra’s ready-to-wear and bridal collections are carried by 150 of the world’s most exclusive retailers.  These stores include Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue in the United States as well as Saks Fifth Avenue and Harvey Nichols in the Middle East.  Her designs are also available at top specialty retailers across the world located in Kuwait, Bahrain, Saudi Arabia, Istanbul, Egypt, Hong Kong, Singapore, Japan and Korea.

Several Ticket Offerings Sold Out For 2010 Games

Posted in 2010 Games, Tickets, World Equestrian Games at 1:56 pm by Press Release

LEXINGTON, KY—22 Days to Go—Tickets to the Reining Individual Final and Grounds Pass tickets for October 1 are sold out for the Alltech FEI World Equestrian Games.

Additionally, on-course hospitality for Eventing Cross Country on October 2 has sold out.  Only a few hospitality passes to the Makers Mark Bourbon Village remain for October 1.  Champions Club tables for Opening Ceremonies, Driving, and Dressage, are nearly sold out.

Sales of competition tickets have seen a marked increase in the past six weeks.  Most notably, tickets for driving, eventing, jumping and vaulting have seen a strong interest from buyers.

Less than 500 tickets now remain for the Vaulting Male and Female Individual Finals on October 9, and also for the Driving Obstacle/Cones competition on October 10.

Grounds Pass tickets are still available for 12 of the 16 days of the Games for $25. Children 12 and under receive free admission when accompanied by a paying adult, except on September 26, October 2, and October 9.

While tickets for finals rounds continue to sell most rapidly, tickets are still available for early sessions of competition in all eight disciplines.  Many are available at a 30 percent discount through September 6.  To purchase tickets, visit www.alltechfeigames.com/tickets, www.ticketmaster.com, or call 1-888-934-2010.

09.01.10

Kroger Stores Offer Ticket Promotion for Alltech FEI World Equestrian Games

Posted in 2010 Games, Tickets, World Equestrian Games at 9:43 pm by Press Release

LEXINGTON, KY—23 Days to Go—Shoppers at 166 Kroger stores in four states will be able to purchase Flex Grounds Pass tickets to the Alltech FEI World Equestrian Games along with their grocery items from September 1 through September 24.

Kroger stores in Central Tennessee, Southern Illinois, Southern Indiana, and Kentucky spanning locations from Owensboro and Louisville to London and Corbin will offer the Flex Grounds Pass ticket at a promotional rate of $25, instead of the standard $30 price.

The Flex Grounds Pass can be used for entry on any one day of choice, without selecting a specific date of attendance at the time of purchase.  Children 12 and under receive free admission when accompanied by a paying adult, except on September 26, October 2, and October 9.

Kroger stores selling Flex Grounds Pass tickets will feature Games logo signs at store entrances. Cashiers in each location can process the purchase at all check-out terminals and will print the ticket at the register.

The Flex Grounds Pass will give spectators access to a wide range of activities on the Games venue. Activities include shopping at more than 250 Trade Show booths; exciting exhibits and entertainment at the Kentucky Experience tourism pavilion and the Alltech Experience pavilion; family-friendly, educational and entertaining exhibits and demonstrations in the Equine Village, and many of the Kentucky Horse Park’s world-renowned exhibits and museums. Please note that a Grounds Pass ticket does not grant access to competition venues.

For more information about spectator attractions available with a Flex Ground Pass ticket, or to find information about tickets to the eight world championship competitions of the 2010 Games, visit www.alltechfeigames.com.

About The Kroger Co.

The Kroger Co. [NYSE: KR], the nation’s largest traditional grocery retailer, employs more than 326,000 associates who serve customers in 2,469 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s.  The Company also operates 773 convenience stores, 392 fine jewelry stores, 850 supermarket fuel centers and 40 food processing plants in the U.S.  Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves.  For more information about Kroger, please visit www.kroger.com. Kroger’s Mid South division is based in Louisville, Ky. and operates 166 stores in Kentucky, Middle Tennessee, Southern Indiana and Southern Illinois.

About the Alltech FEI World Equestrian Games
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States.

The Games will be broadcast on NBC Sports, which marks the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $167 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan, Kentucky Ale, and the University of Kentucky. For more information on the Alltech FEI World Equestrian Games please visit, www.alltechfeigames.com.

Games Information Updates [Daily]

Posted in 2010 Games, Logistics, Weather, World Equestrian Games at 12:01 am by Thomas

We have started providing daily updates on a number of key information points for the Games.  These include, weather, traffic, travel alerts, fuel prices, accommodations and ticket information for sure.

You can find this information directly at:

http://www.kentuckyworldequestriangames.info

or just remember www.KyWEGO.com and click Information Central!икони

08.29.10

Volunteer Update: Venue Specific Training

Posted in 2010 Games, Jamie Link, Volunteer Training, Volunteerism, World Equestrian Games, World Games 2010 Foundation at 9:36 am by Thomas

The Venue Specific training was held in 2 sessions yesterday for all those that could attend I believe we found it to be extremely useful.  One of the key lessons was a video by Chris Young on Protocol, basically a top 10 list of do’s’ and don’t in dealing with an International public.  A lot of his points could/should be commonsense but we can always use a refresher course on that from time to time.  All and all it was a great experience, and for those of you who are still on the fence on volunteering, their is still time for you.

The pace is picking up and with only 26 days to go it only going to get quicker.  Jamie Link pointed out that ticket sales are picking up, which isn’t really a surprise, at this point the expectations is somewhere in the 200 – 300,000 spectator range which would be about the perfect size for this event in my opinion.

Kentucky Colonel
Thomas Demond
KyWEGO®

08.25.10

Month to Go–>Get Your Games Face On!

Posted in 2010 Games, Volunteer Training, Volunteerism, World Equestrian Games at 9:36 pm by Thomas

Last night I was at the Horse Park for some of the volunteer job specific training and came away with a very good feeling about the Games.  Everything is starting to come together and I honestly do believe these Games are going to be the best for everyone from the competitors to the spectators and volunteers.  As a Kentucky Colonel and a volunteer I want to say to all the other volunteers, thanks and I look forward to meeting many of you.  I am signed up for 12 days during the Games and 2 days before so suspect I will get to meet a good number of you all.  For those of you who haven’t signed up to volunteer but want to, their are still opportunities available so I would highly recommend doing it.  The link to volunteer is given below.

Volunteer

Get Your Games Face On!

Kentucky Colonel
Thomas Demond
KyWEGO®

ALLTECH FEI WORLD EQUESTRIAN GAMES BEGIN IN ONE MONTH

Posted in 2010 Games, World Equestrian Games at 3:08 pm by Press Release

LEXINGTON, KY—30 Days to Go—With just one month to go until the 2010 Alltech FEI World Equestrian Games, ticket sales and hospitality purchases are ramping up as spectators from around the world prepare to witness world championship competition in eight equestrian sports.
Dressage Freestyle Price Level A has officially sold out for the world championship final on Friday, October 1. Less than 1000 tickets remain in Price Level B for that same event.
Additionally, less than 150 tickets remain in the Reining Individual Final on Thursday, September 30.
While tickets for finals rounds continue to sell most rapidly, tickets are still available for early sessions of competition in all eight disciplines. Many are available at a 30 percent discount through September 6. To purchase tickets, visit www.alltechfeigames.com/tickets, www.ticketmaster.com, or call 1-888-934-2010.
The Games hospitality program has sold out of Champions Club tables for Jumping. Suites for the entire Reining competition are also sold out. For a full listing of hospitality options, including passes to the Makers Mark Bourbon Village and Champions Club seating at competitions, visit www.alltechfeigames.com/hospitality.
As the Games are rapidly approaching, the Kentucky Horse Park is being transformed to host the world. Temporary seating at several venues has neared completion, many of the 300+ temporary structures have been built, and the Alltech Experience and Kentucky Experience pavilions are taking form.
In addition, national federations for 58 countries have submitted entries for the 2010 Games. Australia, Canada, Germany and the United States have entries for all eight disciplines.
Although the Games won’t commence with the Opening Ceremonies until September 25, athletes and horses will arrive at the Kentucky Horse Park beginning September 10.
Tickets and accommodations are still available. Visit www.alltechfeigames.com for more information.

08.23.10

Keeneland Fall Schedule (WEG Impact)

Posted in 2010 Games, Keeneland, Kentucky, Lexington, University of Kentucky, World Equestrian Games at 10:45 pm by Thomas

Keeneland’s Fall Meet runs Friday, October 8th through Saturday, October 30; post time 1:00 PM.

Basic Schedule for the 3 days overlapping with the Games follows with info and the Grade races.

October 8, 2010

Fall Race Meet – Live Racing
Opening Day Fall Meeting
Darley Alcibiades (G1)
Phoenix (G3)
FallStars Weekend

October 9, 2010

Shadwell Turf Mile (G1)
Dixiana Breeders’ Futurity (G1)
Thoroughbred Club of America (G2)
Abu Dhabi First Lady (G1)
Woodford (G3)
The President of the United Arab Emirates Cup (G1)

October 10, 2010

Juddmonte Spinster (G1)
Bourbon (G3)

Traffic Impacts:   Keeneland opens at 11 AM and is located on the West side of Lexington with the primary bottlenecks being Man O War/Versailles Road at the entrance to Keeneland and Versailles Road/New Circle Road ~ 2 miles East of the main entrance.  The last race generally runs about 5 PM so on Friday the impact will be doubled with normal rush hour traffic.  On Saturday the University of Kentucky (Wildcats) football team will be taking on the Auburn (Tigers)  at home but I will post more information about that at a later date when I have more information on the expected impacts, just wanted to get that information out for people planning on coming out for the last weekend of the Games.

Keeneland area map

08.19.10

Menus Now Available for James Beard Foundation Cookin’ in the Bluegrass Celebrity Chef Dinner Series at Alltech FEI World Equestrian Games

Posted in 2010 Games, Fortnight Festival, Lexington, World Equestrian Games at 9:56 pm by Press Release

LEXINGTON, KY—36 Day to Go—Menu selections are now available for Cookin’ in the Bluegrass, a celebrity chef dinner series to be held each night of the Alltech FEI World Equestrian Games, September 25 through October 10.

Each menu features a cocktail hour with Kentucky wines and appetizers, a three-to-five course dinner featuring Kentucky Proud products, and a dessert course.  The detailed menu for each night, as well as the link to purchase tickets, is available now ( http://www.alltechfeigames.com/content.aspx?id=3776. )

Each dinner will feature two celebrity chefs, many of whom are James Beard Award-winners, and one Kentucky-based chef, cooking side-by-side at the Kentucky Horse Park’s Farmhouse restaurant.  Each night, 80 guests will enjoy dining experiences that replicate the sumptuous dinners held at the prestigious James Beard House in New York City.

The celebrity chefs and local Kentucky chefs have been collaborating on recipes, use of Kentucky products and how to best blend their culinary styles for the past several weeks.

“James Beard, who happened to practice the use of regional cuisine, would be delighted at the wide range of local ingredients  and food products featured in the menus,” said Susan Ungaro, President of the James Beard Foundation Each night will be an enlightening and enriching  experience for our guests.”

The James Beard Foundation has partnered with the Kentucky Horse Park Foundation and the Alltech FEI World Equestrian Games for Cookin’ in the Bluegrass.  This dinner series will occur each night from September 25-October 10, 2010 in Lexington, Ky, as the Kentucky Horse Park hosts the world championships in eight equestrian sports.

Proceeds from Cookin’ in the Bluegrass will benefit the James Beard Foundation, The Kentucky Horse Park Foundation and the Alltech FEI World Equestrian Games.

About the James Beard Foundation

Founded in 1986, the James Beard Foundation is dedicated to celebrating, preserving, and nurturing America’s culinary heritage and diversity in order to elevate the appreciation of our culinary excellence. A cookbook author and teacher with an encyclopedic knowledge about food, James Beard, who died in 1985, was a champion of American cuisine. He helped educate and mentor generations of professional chefs and food enthusiasts. Today, the Beard Foundation continues in the same spirit by administering a number of diverse programs that include educational initiatives, food industry awards, scholarships to culinary schools, and publications, and by maintaining the historic James Beard House in New York City’s Greenwich Village as a “performance space” for visiting chefs. For more information, please visit www.jamesbeard.org. Find insights on food at the James Beard Foundation’s blog Delights & Prejudices. Join the James Beard Foundation on Facebook. Follow the James Beard Foundation on Twitter.
Media Contact: Diane Stefanie diane@rosengrouppr.com or 212.255.8224

Nominated Entries in for Alltech FEI World Equestrian Games

Posted in 2010 Games, World Equestrian Games at 9:52 pm by Press Release

LEXINGTON, KY—37 Days to Go—National Federations for 58 countries have submitted nominated entries for the 2010 Alltech FEI World Equestrian Games.

Nominated entries are submitted pending verification and approval of horse and rider qualifications.

The nominated entries list includes more than 900 athletes and more than 1,300 horses. This list will decrease some when definite entries for each discipline are submitted to the World Games 2010 Foundation beginning in mid-September.

Four nations are currently scheduled to field athletes for all eight disciplines—Australia, Canada, Germany and the United States. Additionally, 19 nations have submitted teams or individual competitors in five or more disciplines.

For a complete list of participating nations for each discipline, click here.

08.12.10

YMCA of Central Kentucky to open facilities to guests of the 2010 Games

Posted in 2010 Games, World Equestrian Games at 10:36 pm by Press Release

LEXINGTON, KY—The YMCA of Central Kentucky joins the World Games 2010 Foundation in welcoming guests from around the world during the 16 days of the 2010 Alltech FEI World Equestrian Games, by providing facilities to athletes and guests who want to stay active during their visit.

Any person attending or participating in the Games will be allowed free guest access to the Y’s facility branches, which include Beaumont Centre Family Y, High Street Y, and North Lexington Family Y, for the duration of the Games.

“With YMCA’s located in 124 countries worldwide, this is a great opportunity for our association to welcome the world to our community,” said Jim Kelsey, marketing and communications director for the YMCA of Central Kentucky. “We’re excited to welcome new friends from all over the world while continuing to serve this community.”

The Y has been serving the Lexington community since 1853, and is a non-profit, volunteer organization with a mission to put Christian principles into practice through programs that build healthy spirit, mind and body for all.

The branch facilities of the YMCA of Central Kentucky vary slightly but all of them feature state-of-the-art workout amenities including free weights, cardio equipment, group exercise classes, aquatic facilities, locker rooms with showers and more.

To gain free entry to any of the facility branches during the Games, athletes or visitors just have to show their World Equestrian Games pass or ticket to Y staff upon entering the facility. There is no limit to how many times a guest can use the facilities, and even Lexington residents attending the Games are allowed access.

For more information about the YMCA of Central Kentucky and to view the location and details of each facility branch, click here.

08.04.10

AT&T TO PROVIDE WIRELESS SERVICE AND DEVICES TO 2010 ALLTECH FEI WORLD EQUESTRIAN GAMES

Posted in 2010 Games, Sponsors, World Equestrian Games at 2:16 pm by Press Release

LEXINGTON, KY—51 DAYS TO GO—AT&T* will provide wireless service and devices to the World Games 2010 Foundation as the Official Wireless Service Provider of the 2010 Alltech FEI World Equestrian Games.

2010 Games will feature eight world championships of equestrian sport and are being held for the first time in the United States from September 25-October 10 at the Kentucky Horse Park in Lexington, Ky.

In addition to providing wireless services prior to and during the 16-day event, AT&T will also be leasing the Foundation Subscriber Identity Module (SIM) Cards to be used as GPS tracking devices placed on the horses for the Endurance event. This is the first time in the history of the World Equestrian Games where Endurance athletes will be tracked using GPS throughout the 160 km competition.

“With GPS tracking devices for the Endurance competition, we are changing the way this sport is followed,” said Emmett Ross, Discipline Manager for the Endurance World Championship. “This is the first time any World Equestrian Games has individually tracked each competitor in this way, and we hope that this will also make Endurance more spectator-friendly during the 2010 Games.”

AT&T is also enhancing its Lexington network to help ensure those in town to attend the 2010 Games have a winning wireless experience. AT&T is expanding capacity and coverage surrounding the Kentucky Horse Park and other key areas in anticipation of increased voice and data traffic on its wireless network.

Overall network preparations include:

  • Third additional layer of capacity added to AT&T cell sites surrounding the Kentucky Horse Park: 2G (GSM/Global System for Mobile Communications) voice and data capacity increased by 100 percent and high-speed 3G (UMTS/Universal Mobile Telecommunications System) voice and data capacity increased by 280 percent.
  • The addition of backhaul connectivity to cell sites surrounding the Kentucky Horse Park to increase voice and data capacity between the sites and the routing switch.
  • Three mobile cell sites on wheels (COWs) which boost network capacity.
  • Capacity added to cell sites in the vicinity of Kentucky Horse Park.
  • The addition of backhaul connectivity to cell sites surrounding the stadium to increase voice and data capacity between the sites and the routing switch.
  • An additional new 3G cell site at the Horse Park that will boost wireless services for those attending the Games.

“This is an exciting 16 days of equestrian events  and folks want to capture these experiences, as they are happening, whether its through a voice call, text message, e-mail or picture or video message,” said Jim Thorpe, vice president and general manager, AT&T Mobility & Consumer Markets for Tennessee and Kentucky. “Our network team has been working for months to deliver the best possible wireless experience for the Alltech FEI World Equestrian Games.”

“We’ll continue to strengthen our wireless network performance so that our customers can have the best experience with their AT&T devices,” said Mary Pat Regan, president, AT&T Kentucky. “Our network investments and upgrades have made it possible for us to continue to deliver the nation’s fastest 3G network.”

AT&T operates 30 AT&T-owned retail locations in Kentucky. Its products and services are also available at a number of other authorized dealers and national retail locations. For the complete array of AT&T offerings, visit www.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T ?DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Web Site Links:
AT&T Web Site
AT&T Wireless Web Site

About the AT&T 3G Network
AT&T Wireless Network News

About the Alltech FEI World Equestrian Games

The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States. Tickets to the 2010 Games are still available and can be purchased at www.alltechfeigames.com/tickets, at www.ticketmaster.com, through the Ticketmaster hotline at 1-800-745-3000, or at your local Ticketmaster outlet.

The Games will be broadcast on NBC Sports, which marks the largest commitment to network coverage of equestrian sport in U.S. television history.  The 2010 Games are expected to have a statewide economic impact of $167 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan, Kentucky Ale, and UK Healthcare. For more information on the Alltech FEI World Equestrian Games please visit, www.alltechfeigames.com.

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