09.17.09
Posted in Meydan, Sponsors at 10:21 pm by Thomas
Lexington, KY—The World Games 2010 Foundation today announced its latest sponsorship agreement with Meydan Group, L.L.C. for the Alltech FEI World Equestrian Games. The 2010 Games will feature eight world championships in equestrian sport at Lexington’s Kentucky Horse Park from September 25 to October 10, 2010.
As part of its sponsorship of the 2010 Games, Meydan will be the presenting sponsor of the Endurance Competition, which will occur on Day 2 of the Games, September 26, 2010. The competition will pit champions from more than 30 countries in the equestrian discipline of endurance riding, with competitors vying to complete a designated 6-loop course spanning 100 miles.
The United Arab Emirates are expected to be represented by a team led by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.
Chairman of Meydan Mr. Saeed Humaid Al Tayer said, “We are honoured to be a Sponsor of the 2010 Alltech FEI World Equestrian Games and in particular, the Endurance Competition, a pivotal component of one of the most important equine tournaments in the world. Not only does this partnership allow us to further progress the increasing popularity of the sport, it also soundly underscores Meydan’s commitment to taking equine-related sports to an even higher level and into a new era.”
As part of the agreement, Meydan will also receive exposure throughout the venues across all competitions included in the 2010 Games.
“We are extremely excited and proud to announce this sponsorship with Meydan,” stated Jamie Link, CEO of the World Games 2010 Foundation. “This not only further illustrates their dedication to the growth of horse sport around the world but also to the global nature of the 2010 Games. We are honored to have Meydan as a partner.”
Meydan – The world’s racing capital
Meydan Group L.L.C is the developer behind the new luxury racing development; Meydan Grandstand and Racecourse. Located at the heart of Meydan City, it is the brainchild of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai. It is the culmination of his vision to create not just the ultimate venue for horse racing, but also an integrated city that is sustainable, environmentally responsible and positions Dubai at the centre of the competitive global business stage.
Meydan City will feature the Meydan Free Zone and four distinct sub-districts – the Meydan Racecourse; where the Meydan Grandstand will take centre stage and be home to the 2010 Dubai World Cup, Meydan Metropolis; a series of state-of-the-art business parks, Meydan Horizons; a riverine city where business towers intermingle with luxury waterfront townhouses and Meydan Godolphin Parks; with its distinctive Godolphin Tower created in the image of a thoroughbred.
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03.09.09
Posted in 2010 Games, Alltech, Kentucky Ale at 5:57 pm by Thomas
LEXINGTON, KY—The World Games 2010 Foundation today announced Kentucky Ale as the Official Beer of the 2010 Alltech FEI World Equestrian Games.
Alltech, the title sponsor of the 2010 Games, owns the Alltech’s Lexington Brewing and Distilling Company that produces Kentucky Ale, Kentucky Light, and Kentucky Bourbon Barrel Ale. Kentucky Ale products will be the exclusive beer available to the general public at the Kentucky Horse Park during the 2010 Alltech FEI World Equestrian Games.
“For four years in a row, Alltech’s Lexington Brewing and Distilling Company has been awarded the Taste of the Bluegrass ‘Best Alcoholic Beverage’ distinction,” said Dr. Pearse Lyons, president and founder of Alltech. “We are excited to provide our global visitors with the opportunity to taste an authentic Kentucky brew as the Official Beer of the Alltech FEI World Equestrian Games.”
Kentucky Ale, Kentucky Light and Kentucky Bourbon Barrel Ale are Lexington’s only locally-brewed beers. Located in the heart of downtown, Alltech’s Lexington Brewing and Distilling Company has been creating award-winning beers since 2000 when its flagship beer, Kentucky Ale, was released. Kentucky Light debuted in 2003, and Kentucky Bourbon Barrel Ale completed Kentucky’s Triple Crown of Beers in 2006.
“We are very pleased to announce Kentucky Ale as the Official Beer of the 2010 Games,” said Terry Johnson, vice president of sales for the Foundation. “Alltech has been a committed sponsor to the Games from the very beginning, and this extended partnership with Alltech and Lexington’s only locally-brewed beers illustrates their dedication to the Games.”
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI), and are held every four years. The Games have never before been held outside of Europe; nor have all eight disciplines competed at a single site—both firsts that will be achieved at the Kentucky Horse Park.
The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc and Rood and Riddle Equine Hospital. For more information on the 2010 Alltech FEI World Equestrian Games, please visit
www.alltechfeigames.com
Media Contacts:
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Posted in 2010 Games, Alltech, FEI at 8:20 am by Thomas
The Alltech FEI World Equestrian Games Web site has a new home at
www.alltechfeigames.com. The Web site still includes features such as the event schedule, discipline information, latest news, information on tickets, and hospitality packages, as well as the latest news on the 2010 Games.
The online store for the Alltech FEI World Equestrian Games also has a new look with added merchandise at
http://www.weg2010store.com. The online store now features merchandise from Ariat International, Inc., the official Apparel and Footwear Sponsor of the Games.
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI), and are held every four years. The Games have never before been held outside of Europe; nor have all eight disciplines competed at a single site—both firsts that will be achieved at the Kentucky Horse Park.
Media Contacts:
The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc. and Rood and Riddle Equine Hospital. For more information on the Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com.
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02.04.09
Posted in 2010 Games, Rood and Riddle Equine Hospital at 8:46 pm by Thomas
LEXINGTON, KY-Rood and Riddle Equine Hospital will provide veterinary services for the 2010 Alltech FEI World Equestrian Games test events, as announced today by the World Games 2010 Foundation, Inc.
As the Official Equine Hospital and Veterinary Partner for 2010 Alltech FEI World Equestrian Games, Rood and Riddle has extended its partnership with the Games to provide veterinary services for a series of test events beginning in 2009. The test events, each called The Kentucky Cup, will allow the World Games 2010 Foundation, Inc. to prepare for the world championships coming to the Kentucky Horse Park in 2010.
“Rood and Riddle is very pleased to provide the veterinary services for The Kentucky Cup test events,” said Dr. Tom Riddle. “Our entire staff of veterinarians looks forward with great excitement to serving the sport horse industry, both at the test events and the 2010 Games.”
Lexington-based Rood & Riddle is a full-service equine hospital established in 1986 as a referral center for horses requiring specialized medical and surgical care. Today, Rood & Riddle is known and respected throughout the world for its innovative and highly skilled treatment of horses. The hospital facility offers a full range of services including surgery, internal medicine, advanced diagnostic imaging, a focused Podiatry Center and a specialized Reproductive Center. The practice also provides ambulatory services (on-site care) for breeding farms, sport horse facilities, horse shows and events, with a variety of services, including emergency and preventative care, general reproduction, lameness, radiography, podiatry, and internal medicine.
“We are very fortunate to extend our partnership with Rood and Riddle through the test events for the 2010 Games, and to have the services of such a high-caliber equine hospital available to our equine athletes,” said Competition Director Kate Jackson.
The competitions will begin in 2009 and run through the 2010 Rolex Three-Day Event. All events will be held at the Kentucky Horse Park. Rood and Riddle Equine Hospital will manage the veterinary needs for all test events. A complete schedule of all Kentucky Cup test events is available at www.feigames2010.org.
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI), and are held every four years. The Games have never before been held outside of Europe; nor have all eight disciplines competed at a single site-both firsts that will be achieved at the Kentucky Horse Park.
The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and other current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc. and Rood and Riddle Equine Hospital. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.feigames2010.org.
Media Contact:
World Games 2010 Foundation
Amy Walker
859-255-2010 ext. 235
awalker@feigames2010.org
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