05.31.17
Rolex has left the building!
The news came out today and I can’t say I didn’t know it was the likely outcome but the reality that Rolex is no longer the title sponsor of, “The Kentucky Three Day Event”, which just doesn’t have the ring of “The Rolex” is bitter sweat. My first Rolex was 1994 and I always dreamed of getting to compete there but life had other plans, I would still like be an outrider there one of these years.
The upside to this news is it does clear the way for the Kentucky Horse Park to win back the FEI World Equestrian Games because the agreements Longines had with the FEI would not allow the Horse Park to host the Games while Rolex had the agreements it did with the Horse Park. The reason for this was a clause in the Longines/FEI agreement that required “clean/clear” venues, meaning no Rolex signage or mention anywhere is the simple non-legal explanation.
My sincere hope is that letting Rolex go was with the specific intent of winning the 2026 Games, for me I guess its more then hope, its an expectation that I am going to do all I can to see fulfilled.
Kentucky Colonel
Thomas P. Demond
KyWEGO®
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