04.15.10

The Alltech Experience Pavilion

Posted in 2010 Games, World Equestrian Games at 9:43 pm by Thomas

Located in the heart of the Kentucky Horse Park, the four-acre Alltech Experience will welcome visitors in a variety of languages that will serve as a tribute to both the international nature of the Alltech FEI World Equestrian Games and the title sponsor’s global business in 120 countries.

In a central acropolis dedicated to experiencing Alltech’s global initiatives, visitors will explore the future of Alltech pharma and the innovative products that will meet tomorrow’s challenges. The key to unlocking a world of possibilities for the betterment of both human and animal health can be found in Alltech’s science of feeding the gene (nutrigenomics). In this area, we’ll return to the foundation of genetic study with Watson and Crick’s discovery of DNA and then look forward to what can be done today with Alzheimer’s disease, cancer, and HIV/AIDS through the science of nutrigenomics.

Beyond health and wellness, how will the earth sustain nine billion people in 2050? By being smarter with energy and agriculture, according to Alltech. A scale model biorefinery, solid state fermentation plant, and cogeneration plant surrounded by working windmills, solar panels, algae farms, and cows will transport guests into the future of farming.

Although Alltech is significantly invested in the World Equestrian Games as the first title sponsor, equine represents only a surprising 2-3 percent of the company’s half-billion dollar business. In the pavilion, spectators can explore Alltech’s broader work in improving the natural health and performance of other species including aquaculture, pets, poultry, pigs, and livestock.

After guests learn about Alltech’s roots in brewing and distilling, they can savor an ice cold Kentucky Bourbon Barrel Ale, a Kentucky Ale product and an Official Beer of the 2010 Games, while meandering through an open-air garden designed by world-renowned landscape artist Jon Carloftis and Alltech’s director of corporate image and design Deirdre Lyons. Here they will enjoy daily entertainment and live musical performances.

John F. Kennedy once said, “A child miseducated is a child lost.” Alltech believes education can and should be fun. In a second set of pavilions, visitors of all ages will have the opportunity to both learn and play through a variety of interactive exhibits including a Kidzone area exploring agriculture and animal health with special guests – penguins and petting sharks courtesy of Newport Aquarium; Dippin’ Dots ice cream; daily workshops led by animal health experts including personnel from Rood & Riddle Equine Hospital; a sneak peak at the 2014 Games in France, which will coincide with the 70^th anniversary of the Allies’ landing on Normandy’s coast; a special photographic exhibition from the FEI; and much more!

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