02.17.15

Brooke USA, World’s Largest International Equine Welfare Charity, Joins Forces with Phelps Media Group

Posted in Equine Welfare at 12:26 am by EPR

For Immediate Release by Kenneth Kraus
for Phelps Media Group, Inc. International

Releases and High-Res Photos Available at
PhelpsMediaGroup.com

Media Contact:
Susie Webb
Phelps Media Group, Inc. International
phone 561.753.3389  fax 561.753.3386
 Brooke USA, World’s Largest International Equine Welfare Charity, Joins Forces with Phelps Media Group

 

Wellington, FL – February 13, 2015 –

Phelps Media Group, the nation’s leading equestrian public relations company, today announced the signing of Brooke USA to their impressive roster of world-wide clients.

Brooke USA is the American fundraising arm of the Brooke, the world’s largest international equine welfare charity that also helps people and has been assisting working animals: horses, donkeys, mules and their owners in developing countries for more than 80 years. The organization’s president is Her Royal Highness The Duchess of Cornwall, wife of Great Britain’s heir to the throne, Prince Charles.

                     

Her Royal Highness The Duchess of Cornwall and 

Prince Charles visiting the Brooke’s work in Eqypt.

While the Brooke is headquartered in London, Brooke USA has been based at the Kentucky Horse Park in Lexington for the past two years.

A unique charity, Brooke USA focuses on raising awareness and funds for programs that alleviate suffering among working animals, which in turn improves the lives of the families that count on those animals for their daily survival. It is estimated that there are more than 100 million working equines in the developing world. Approximately 80% are suffering from chronic dehydration, exhaustion, malnutrition and outright abuse. Poor families count on these horses, mules and donkeys as their lifeline, and as such, the animals are required to perform difficult, grueling tasks and back-breaking labor under some of the world’s harshest conditions. At the same time, the poor families need these animals just to survive their daily routines.

The Brooke is in constant outreach to those families and to the working animals who serve them diligently.

Last year alone, the Brooke reached more than 1.4 million working horses, donkeys and mules, benefitting several million people in 11 of the world’s poorest countries. Their goal is to reach at least two million animals each year by 2016.

Her Royal Highness has said, “Having seen for myself the wonderful work the Brooke does in their clinics in Cairo and in Pakistan to help the suffering working animals, it makes me incredibly proud to be the President of this unique charity and to follow its course with enormous interest.”

“Phelps Media Group is equally proud to represent Brooke USA in the incredible work they’re doing, away from the spotlight of the type of horses we’re all used to working with,” said Mason Phelps, Jr. the President of Phelps Media Group International. “If we can help get the word out, here in this country, regarding the hard and challenging work this amazing charity does, then we’ve done our job. We’re delighted to have Brooke USA join our growing family.”

Petra Ingram, the CEO of the Brooke said, “The purpose of Brooke USA is to support the world-wide programs of the Brooke in alleviating the suffering of the working equines, thus improving the lives of the families who need them,” she noted. “Americans have a close affinity with horses and at the same time, are exceedingly generous to the poor, so we believe this will be an excellent partnership.”

             

            This exhausted and overloaded donkey in Pakistan is an 

           example of the animals Brooke USA is working to save.

Brooke USA supports the overseas work of the Brooke, including a world-wide staff of approximately 1,000 people across Asia, Africa, the Middle East and Central America. They provide free veterinary care for the animals and better husbandry skills for the owners.

For more information about Brooke USA, visit their website at: www.BrookeUSA.org.

02.03.15

Canadian Pacific Ups the Ante with National Horse Show Title Sponsorship

Posted in National Horse Show at 8:30 pm by EPR

Lexington, KY – February 3, 2015 – – The National Horse Show announced today a new sponsorship with Canadian Pacific Railway (CP) that brings them on board as the title sponsor of this prestigious and long running show. The overall event will now be known as the CP National Horse Show. The showreturns to the Kentucky Horse Park in Lexington, Kentucky, onOctober 27th through November 1st, 2015.

With $755,000 in prize money offered, this year’s show has been designated a CSI-W 5* show by the FEI. The International Open Jumpers will compete for over a half a million dollars in prize money, while the top rated hunter sections have a total purse of $195,000. Meanwhile, $100,000 in total is offered to the Amateur-Owner and U 25 Jumper sections.

 The CP National Horse Show, for the fourth year in a row,  received a top ranking from NARG, the North American Riders Group and was again named the Show Hunter Hall of Fame Horse Show of the Year in back to back years.

Hunter Harrison, the CEO of Canadian Pacific Railway and Chairman of the Board of the National Horse Show Association of America said of the new sponsorship, “The National Horse Show, one of America’s really special equestrian events, is a great showcase for Canadian Pacific as we continue to increase our participation in the United States.”

“The National Horse Show is honored with the title sponsorship from Canadian Pacific,” said Mason Phelps Jr., the President of the National Horse Show Foundation. “CP has been so generous to the National Horse Show and CEO Hunter Harrison is really to be commended for his support of show jumping worldwide and here in Lexington. The National Horse Show and horse show enthusiasts from around the country owe a huge debt of gratitude to Hunter, his family and to Canadian Pacific.”

Hunter Harrison, the CEO of Canadian Pacific Railway and Chairman of the Board of the National Horse Show

“I think the title sponsorship gives us a chance to really step up and the National Horse Show is a great place to do it,” Harrison continued. “It’s a wonderful show with a great deal of tradition and the venue in Kentucky will help us establish a better position in the world of show jumping in Lexington, the horse capital of America.”

This year, in addition to the CP National Horse Show, Lexington will draw people from around the globe for the 2015 edition of the Breeder’s Cup.

Headquartered in Calgary, Alberta, Canadian Pacific owns approximately 14,000 miles of track across Canada and into the United States, stretching from Montreal to Vancouver, and as far north as Edmonton. Its rail network also serves major cities in the United States, such as Minneapolis, Milwaukee, Detroit, Chicago, and New York City.

Canadian Pacific is noted for their excellent and reliable service. What used to arrive today now gets there yesterday. We’re helping our customers become more competitive and grow their businesses with faster and more reliable transit times.CP knows that their customers want a service that provides the greatest assurance their goods will be on shelves, not stuck en-route.

 

The CP National Horse Show kicks off in Lexington on October 27th and runs through November 1st, 2015 at the Kentucky Horse Park in Lexington, KY