10.21.10

Ticket Sales to the Alltech FEI World Equestrian Games Top 411,000 in Preliminary Reports

Posted in 2010 Games, World Equestrian Games at 7:47 pm by Press Release

LEXINGTON, KY—A total of 411,023 tickets were sold to the Alltech FEI World Equestrian Games, based upon a preliminary reconciliation completed Thursday by the World Games 2010 Foundation.
This includes tickets sold in 63 countries and all 50 U.S. states.  Preliminary estimates show approximately 70 percent of sales came from outside Kentucky.
Top countries represented in sales totals include Canada, Switzerland, Australia, England, Mexico, Germany, South Africa, France, New Zealand, and the Netherlands.
Total event attendance of 507,022 was calculated in a manner consistent with other major sporting events around the world. Overall attendance includes volunteers, media, staff, teams and children under the age of 12 who did not require a ticket for entry to the grounds.
“The demographic of spectators attending the Games literally spanned the globe,” said World Games 2010 Foundation CEO Jamie Link. “In the face of an incredibly challenging global economic climate, we are very pleased to have sold more than 411,000 tickets, and to have exceeded an overall attendance of one half million. The Commonwealth of Kentucky and the City of Lexington can be proud of the success of the Alltech FEI World Equestrian Games, and our achievements in showcasing equestrian sport and the Kentucky Horse Park to audiences around the world.”
Approximately 600,000 tickets were available for purchase to the Games.