08.04.10

AT&T TO PROVIDE WIRELESS SERVICE AND DEVICES TO 2010 ALLTECH FEI WORLD EQUESTRIAN GAMES

Posted in 2010 Games, Sponsors, World Equestrian Games at 2:16 pm by Press Release

LEXINGTON, KY—51 DAYS TO GO—AT&T* will provide wireless service and devices to the World Games 2010 Foundation as the Official Wireless Service Provider of the 2010 Alltech FEI World Equestrian Games.

2010 Games will feature eight world championships of equestrian sport and are being held for the first time in the United States from September 25-October 10 at the Kentucky Horse Park in Lexington, Ky.

In addition to providing wireless services prior to and during the 16-day event, AT&T will also be leasing the Foundation Subscriber Identity Module (SIM) Cards to be used as GPS tracking devices placed on the horses for the Endurance event. This is the first time in the history of the World Equestrian Games where Endurance athletes will be tracked using GPS throughout the 160 km competition.

“With GPS tracking devices for the Endurance competition, we are changing the way this sport is followed,” said Emmett Ross, Discipline Manager for the Endurance World Championship. “This is the first time any World Equestrian Games has individually tracked each competitor in this way, and we hope that this will also make Endurance more spectator-friendly during the 2010 Games.”

AT&T is also enhancing its Lexington network to help ensure those in town to attend the 2010 Games have a winning wireless experience. AT&T is expanding capacity and coverage surrounding the Kentucky Horse Park and other key areas in anticipation of increased voice and data traffic on its wireless network.

Overall network preparations include:

  • Third additional layer of capacity added to AT&T cell sites surrounding the Kentucky Horse Park: 2G (GSM/Global System for Mobile Communications) voice and data capacity increased by 100 percent and high-speed 3G (UMTS/Universal Mobile Telecommunications System) voice and data capacity increased by 280 percent.
  • The addition of backhaul connectivity to cell sites surrounding the Kentucky Horse Park to increase voice and data capacity between the sites and the routing switch.
  • Three mobile cell sites on wheels (COWs) which boost network capacity.
  • Capacity added to cell sites in the vicinity of Kentucky Horse Park.
  • The addition of backhaul connectivity to cell sites surrounding the stadium to increase voice and data capacity between the sites and the routing switch.
  • An additional new 3G cell site at the Horse Park that will boost wireless services for those attending the Games.

“This is an exciting 16 days of equestrian events  and folks want to capture these experiences, as they are happening, whether its through a voice call, text message, e-mail or picture or video message,” said Jim Thorpe, vice president and general manager, AT&T Mobility & Consumer Markets for Tennessee and Kentucky. “Our network team has been working for months to deliver the best possible wireless experience for the Alltech FEI World Equestrian Games.”

“We’ll continue to strengthen our wireless network performance so that our customers can have the best experience with their AT&T devices,” said Mary Pat Regan, president, AT&T Kentucky. “Our network investments and upgrades have made it possible for us to continue to deliver the nation’s fastest 3G network.”

AT&T operates 30 AT&T-owned retail locations in Kentucky. Its products and services are also available at a number of other authorized dealers and national retail locations. For the complete array of AT&T offerings, visit www.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T ?DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

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About the Alltech FEI World Equestrian Games

The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States. Tickets to the 2010 Games are still available and can be purchased at www.alltechfeigames.com/tickets, at www.ticketmaster.com, through the Ticketmaster hotline at 1-800-745-3000, or at your local Ticketmaster outlet.

The Games will be broadcast on NBC Sports, which marks the largest commitment to network coverage of equestrian sport in U.S. television history.  The 2010 Games are expected to have a statewide economic impact of $167 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan, Kentucky Ale, and UK Healthcare. For more information on the Alltech FEI World Equestrian Games please visit, www.alltechfeigames.com.