02.20.10

MAKER’S MARK® NAMED OFFICIAL BOURBON OF THE ALLTECH FEI WORLD EQUESTRIAN GAMES

Posted in World Games 2010 Foundation at 11:35 am by Thomas

LEXINGTON, Ky. February 18, 2010 – Maker’s Mark, the world’s oldest operating bourbon distillery, has been named the official bourbon of the 2010 Alltech FEI World Equestrian Games. The Games will make their American debut Sept. 25 – Oct. 10, 2010, at the Kentucky Horse Park in Lexington, Ky.  

“Our Maker’s Mark traditions and heritage are rooted in Kentucky, which is why we’re so thrilled to be a partner of the Alltech FEI World Equestrian Games,” said Bill Samuels Jr., president and chief executive officer of Maker’s Mark. “Bourbon and horses are a natural pair – especially in Kentucky where their histories run deep. We’re looking forward to making our ‘mark’ on the games.” 

Kentucky First Lady Jane Beshear also noted the significance of the Alltech FEI World Equestrian Games’ announcement. “Bourbon is a part of the fabric of Kentucky and Maker’s Mark is a world-class spirit,” she said. “It’s only fitting that they are part of this international event that showcases our wonderful Commonwealth.”  

The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI) and are held every four years. The Games have never before been staged outside of Europe, nor have all eight disciplines competed at a single site – both firsts that will be achieved at the Kentucky Horse Park in Lexington. 

“Having the Games’ American debut held right here in Kentucky makes this an historic occasion,” said Terry Johnson, vice president of sales for the Foundation. “We’re proud that Maker’s Mark is part of an event that not only has worldwide recognition, but will also have a very positive economic impact on the state of Kentucky.”

Maker’s Mark will sponsor the Games’ main hospitality tent that will be visited by thousands of horse and bourbon enthusiasts from around the world. The tent will feature the “world of bourbon” and include a wide variety of brands.

About the Alltech FEI World Equestrian Games
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States. The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan and the University of Kentucky. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com.

About Maker’s Mark

In 1954, at a small Victorian distillery in Loretto, Ky., Bill Samuels, Sr., made the first 19 barrels of whisky, which six years later would herald the modern era of bourbon. Using limestone water from the distillery’s spring-fed lake and a mash consisting of corn, barley and soft, red, gentle winter wheat, Mr. Samuels created a bourbon that brought “good taste” and “taste-good” together for the first time. Today, Maker’s Mark continues to handcraft its bourbon exactly the same way, in small batches by passionate individuals who are committed to craft, heritage and tradition. Maker’s Mark bourbon whisky is 45% alc./vol., and is distilled, aged and bottled by the Maker’s Mark Distillery, Inc., in Loretto, Ky. Maker’s Mark makes its bourbon carefully, and please enjoy it that way. 

Bill and Jamie with the custom Barrel head for the Games