09.01.10

Kroger Stores Offer Ticket Promotion for Alltech FEI World Equestrian Games

Posted in 2010 Games, Tickets, World Equestrian Games at 9:43 pm by Press Release

LEXINGTON, KY—23 Days to Go—Shoppers at 166 Kroger stores in four states will be able to purchase Flex Grounds Pass tickets to the Alltech FEI World Equestrian Games along with their grocery items from September 1 through September 24.

Kroger stores in Central Tennessee, Southern Illinois, Southern Indiana, and Kentucky spanning locations from Owensboro and Louisville to London and Corbin will offer the Flex Grounds Pass ticket at a promotional rate of $25, instead of the standard $30 price.

The Flex Grounds Pass can be used for entry on any one day of choice, without selecting a specific date of attendance at the time of purchase.  Children 12 and under receive free admission when accompanied by a paying adult, except on September 26, October 2, and October 9.

Kroger stores selling Flex Grounds Pass tickets will feature Games logo signs at store entrances. Cashiers in each location can process the purchase at all check-out terminals and will print the ticket at the register.

The Flex Grounds Pass will give spectators access to a wide range of activities on the Games venue. Activities include shopping at more than 250 Trade Show booths; exciting exhibits and entertainment at the Kentucky Experience tourism pavilion and the Alltech Experience pavilion; family-friendly, educational and entertaining exhibits and demonstrations in the Equine Village, and many of the Kentucky Horse Park’s world-renowned exhibits and museums. Please note that a Grounds Pass ticket does not grant access to competition venues.

For more information about spectator attractions available with a Flex Ground Pass ticket, or to find information about tickets to the eight world championship competitions of the 2010 Games, visit www.alltechfeigames.com.

About The Kroger Co.

The Kroger Co. [NYSE: KR], the nation’s largest traditional grocery retailer, employs more than 326,000 associates who serve customers in 2,469 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s.  The Company also operates 773 convenience stores, 392 fine jewelry stores, 850 supermarket fuel centers and 40 food processing plants in the U.S.  Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves.  For more information about Kroger, please visit www.kroger.com. Kroger’s Mid South division is based in Louisville, Ky. and operates 166 stores in Kentucky, Middle Tennessee, Southern Indiana and Southern Illinois.

About the Alltech FEI World Equestrian Games
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States.

The Games will be broadcast on NBC Sports, which marks the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $167 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan, Kentucky Ale, and the University of Kentucky. For more information on the Alltech FEI World Equestrian Games please visit, www.alltechfeigames.com.