03.09.09

Kentucky Ale Will Be the Official Beer…

Posted in 2010 Games, Alltech, Kentucky Ale at 5:57 pm by Thomas

LEXINGTON, KY—The World Games 2010 Foundation today announced Kentucky Ale as the Official Beer of the 2010 Alltech FEI World Equestrian Games.

Alltech, the title sponsor of the 2010 Games, owns the Alltech’s Lexington Brewing and Distilling Company that produces Kentucky Ale, Kentucky Light, and Kentucky Bourbon Barrel Ale. Kentucky Ale products will be the exclusive beer available to the general public at the Kentucky Horse Park during the 2010 Alltech FEI World Equestrian Games.

“For four years in a row, Alltech’s Lexington Brewing and Distilling Company has been awarded the Taste of the Bluegrass ‘Best Alcoholic Beverage’ distinction,” said Dr. Pearse Lyons, president and founder of Alltech. “We are excited to provide our global visitors with the opportunity to taste an authentic Kentucky brew as the Official Beer of the Alltech FEI World Equestrian Games.”

Kentucky Ale, Kentucky Light and Kentucky Bourbon Barrel Ale are Lexington’s only locally-brewed beers. Located in the heart of downtown, Alltech’s Lexington Brewing and Distilling Company has been creating award-winning beers since 2000 when its flagship beer, Kentucky Ale, was released. Kentucky Light debuted in 2003, and Kentucky Bourbon Barrel Ale completed Kentucky’s Triple Crown of Beers in 2006.

“We are very pleased to announce Kentucky Ale as the Official Beer of the 2010 Games,” said Terry Johnson, vice president of sales for the Foundation. “Alltech has been a committed sponsor to the Games from the very beginning, and this extended partnership with Alltech and Lexington’s only locally-brewed beers illustrates their dedication to the Games.”
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI), and are held every four years.  The Games have never before been held outside of Europe; nor have all eight disciplines competed at a single site—both firsts that will be achieved at the Kentucky Horse Park. 

The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history.  The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc and Rood and Riddle Equine Hospital.  For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com

Media Contacts:

World Games 2010 Foundation
Amy Walker
859-255-2010 ext. 235
awalker@feigames2010.org

 

Alltech/Kentucky Ale
Billy Frey
859-881-2236
bfrey@alltech.com

Alltech FEI World Equestrian Games Web Site

Posted in 2010 Games, Alltech, FEI at 8:20 am by Thomas

The Alltech FEI World Equestrian Games Web site has a new home at www.alltechfeigames.com. The Web site still includes features such as the event schedule, discipline information, latest news, information on tickets, and hospitality packages, as well as the latest news on the 2010 Games.
The online store for the Alltech FEI World Equestrian Games also has a new look with added merchandise at http://www.weg2010store.com. The online store now features merchandise from Ariat International, Inc., the official Apparel and Footwear Sponsor of the Games. 
Sign up at www.alltechfeigames.com to receive the latest news and updates on the 2010 Games. If you have bookmarked www.feigames2010.org on your Internet browser, you will be redirected to the new domain.
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI), and are held every four years.  The Games have never before been held outside of Europe; nor have all eight disciplines competed at a single site—both firsts that will be achieved at the Kentucky Horse Park. 

Media Contacts:
World Games 2010 Foundation
Amy Walker
859-255-2010 ext. 235
awalker@feigames2010.org

The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history.  The Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc. and Rood and Riddle Equine Hospital. For more information on the Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com.